"LOVE IS IN THE AIR"
One of the most recognizable and revered travel brands in history, known the world over as an ambassador of French ideals, values, and culture. Presenting a drastic change to their branding while still keeping the brand feel and familiarity high is no short order.
For many years, the stylized 'Winged Seahorse' served as a secondary logo. I reimagined the Seahorse and elevated it to the primary branding again, as well as creating a heart symbol logo, as France and Paris are also global symbols of love.